Transform Aotearoa came to us via Christian Camping NZ (CCNZ), starting out and needing a brand designed and developed. Transform Aotearoa is a Charitable Trust that has been established to support New Zealanders on a journey towards wholeness.
The Logo: We designed and adapted the logo from an original sketch concept from one of Transform Aotearoa's foundation members, Jade Hohaia. The design depicts a fantail facing to the right (represents moving forwards) with a new seed shoot in the tail, inspired by Maori design elements. The native fantail depicts fearlessness, energy, innovation and courage, while the new seed shoot represents new growth and change - aspects which form what Transform Aotearoa do; supporting New Zealanders on a journey towards wholeness. The courageous, bold orange colour has evolved from CCNZ's branding, connecting the two together.
The Stationery: Business cards for each core staff member were required, vehicle signage for their cars and as well as a nifty A5 presentation folder, designed for multiple uses.
View website www.transformaotearoa.nz