Overview:

FirstFlex are a major player in the supply of electrical cable and components. As part of their nationwide marketing endeavors Hanson have assisted them with multiple campaigns. 

Delivery:

The Firstflex marketing team agreed the concept of a "Surf and Turf" promotion and engaged Hanson to design the POS pieces to entice the reader/viewer to enter their choice of adventure. Designed with the male target audience in mind, darker colours and bold icons were incorporated to recognise the 'surf' (fishing) and the 'turf' (hunting) aspects of the competition prize.

In 2016 Hanson helped Firstflex with their "Scame Cool Ride Connection" promotion, which gave away 10 motorized chilli bins. The work included an advert, poster, standee and this full size cutout.