Carrfields is borne from the Carr Group’s acquisition of the Elders New Zealand business in August 2014. The name is representative of the South Island based Carr family who have farmed and built the Carr Group of companies over the past forty years from the fields of the Canterbury region. We have worked with Elders since 2010 on a range of campaigns, a redesigned website, livestock listing website and redesigned online store. With the new acquisition, Hanson was tasked with redesigning the website to the new Carrfields brand with plenty of new information.
The new Carrfields website was launched to improve the brand presence and identity, highlight all key areas of and values within the business. The Carrfields brand has been built on five key values: Innovation, Our People, Integrity, Service and Safety – they are all
equally important and imperative to the business. The Carrfields promise is to
deliver quality and integrity across the value chain starting at the
farm gate right through to the family home in New Zealand or around the
The clean and responsive website provides their clients with easily accessible information at hand; News, Knowledge, locating Livestock agents, careers and more. Simplifying navigation to the different industries within Carrfields (Wool/ Livestock/Grain & Seed/Contracting/ Machinery/ Insurance/ Irrigation) provides an overview of the multiple facets of the business.