Bellaroo, a long-standing client of ours was bought by new owners who wanted a complete redesign of their online store and brand. A fresh new brand was required to appeal to the target audience of mums shopping online. The new store design included a complete overhaul, with the addition of some bright, fun colours and a responsive design to be smart phone friendly.


A badge style logo brand was designed, with a base colour of hot pink and a mini tagline ribbon, 'baby - mumma - child', which reinforces the store's product range and target market. The badge logo was balanced with a funky candy inspired stripe and a pale turquoise background to bring it all together.

The online store was completely revamped, with new shopping categories, an easy to use navigation and bringing in new features like an email newsletter signup, refer-a-friend, social media and of course making it responsive to different mobile devices. The latest look and functions take this store to the next level!

View website www.bellaroo.co.nz